HKDL=Hongkong Disney Land,CNY=Chinese New Year

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From Daniel:

Hi Samsara,
Thanks for sharing your points of view and good idea for HKDL CNY campaign. Christine went through our conclusion with Eric and had some feedback/clarifications.

 - Objective: We are aiming to drive traffic to the park in the weeks before / after CNY (already lots of traffic to HKDL during golden week). 

- There will be 2 separate events / campaigns (actual dates still be finalizing, but we can work out digital timelines based on previous years): 
  1) CNY- We can include idea of love (i.e., family love), but this should not be central point 
  2) Celebration of Love 

- While CNY was just in HK last year, they are expanding to China, but with more emphasis in HK market 70% HK / 30% China) 

- Actual event will start around Feb. 14 (Chinese Valentine’s Day) and last for about a week.  So we will build a campaign to support this 

- Geographic: CNY campaign will be China national, while Celebration of Love may be more regional focused given travel distance for one week event.  

Let’s have a meeting for it at 5:30pm today.
Thanks!

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From Christine:

Hey Samsara, 

Before the meeting today, please think of a couple ideas to help with brainstorming. 

Since the overall business objective is to drive traffic to HKDL before / after CNY, we want to help consumers experience what is part of HKDL online during this time (similar to Haunted Halloween campaign) and help them understand that HKDL is a GREAT place to celebrate CNY and Celebration of Love (on Chinese Valentine’s Day). 

Note, the elements of CNY listed in the document will still be similar at HKDL (celebration parade, 3 Gods & Lai See, characters in costumes, etc.) as well as elements of Celebration of Love (biggest celebration of love) – - although we can also think of others to propose for inclusion if we have other ideas.  

Thanks. 

服务器当掉几天,收到很多问我行踪的消息,让我知道我这破地除了有人来寻仇外还是有人关心的.虽然这些消息和未接来电我一个没回,但是还是想说声谢谢.
最近除了心态外一切没什么变化,还是痛苦的被IELTS折磨着.因为必须得考到7分所以我不得不仔细认真的熟读精通那些动不动就两三页A4纸的阅读和千奇百怪的写作题目.然后在公司各类会议上争取多发言练练口语,尽管被同事笑我说的每个单词都带有湖南味.
早上通常很早就醒来,也有过几个晚上是坐在电脑前看着天渐渐亮起来的.很讨厌这种感觉,说不上来的讨厌.走到窗前拉上窗帘,然后准备睡觉.
冰箱里塞满了可乐和啤酒,每天喝很多水.因为想成为会做一手好菜给自己爱的人吃的男人,看着菜谱开始自己做饭,现阶段只有味道还成,卖相不好.拿着瑞士军刀对着镜子自己给自己剪头发,因为对拖鞋的特殊偏好又买了一双很贵的人字拖.
看了一场安室奈美惠的演唱会.虽然她的歌我一首都没听过……惊叹这位辣妈在国内还有这么多的粉丝.有一段整整50分钟的舞曲快歌,一首接一首都不休息,辣妈体力真好.
看了一场哈利波特的首映式,虽然这系列电影我一部都没看过……首映晚上12点,礼品是发游戏点卡,一些不入流的明星,加上这部足足两个小时前戏却没有高潮的电影,真是无聊的一晚上.
当然,生活中还有无处不在的3L…